9 general skills or competencies (Job family competencies) for Healthcare Sales/Marketing Manager
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Collects customer data to identify needs for customer acquisition.
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Level 2 Behaviors
(Light Experience)
Assists in calculating customer acquisition cost.
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Level 3 Behaviors
(Moderate Experience)
Executes effective techniques in customer acquisition to target and reach new customers.
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Level 4 Behaviors
(Extensive Experience)
Determines critical success factors for new customer acquisition to attain all of our sales goals.
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Level 5 Behaviors
(Mastery)
Builds new channels, platforms, tools, and systems to improve and scale customer acquisition.
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Skill definition-Using different channels, tools, and media to convey messages about the products and the brands to its target markets.
Level 1 Behaviors
(General Familiarity)
Explains the major components of the marketing communication mix.
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Level 2 Behaviors
(Light Experience)
Informs the management of the latest industry trends and innovations in marketing communications.
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Level 3 Behaviors
(Moderate Experience)
Drafts persuasive marketing campaigns to meet customers' requirements and expectations.
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Level 4 Behaviors
(Extensive Experience)
Drives the efficiency of marketing communications programs through process execution and optimization.
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Level 5 Behaviors
(Mastery)
Constructs marketing and communication plan to meet overall business and sales goals.
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9 soft skills or competencies (core competencies) for Healthcare Sales/Marketing Manager
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Explains the importance of coordination in a large project.
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Level 2 Behaviors
(Light Experience)
Communicates with various parties to clarify project scope.
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Level 3 Behaviors
(Moderate Experience)
Breaks down business goals into an actionable plan.
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Level 4 Behaviors
(Extensive Experience)
Develops work plans for the team's objectives, responsibilities, accountabilities, timelines, and resources.
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Level 5 Behaviors
(Mastery)
Delivers training to others on resource coordination, including issue resolution.
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Summary of Healthcare Sales/Marketing Manager skills and competencies
There are 0 hard skills for Healthcare Sales/Marketing Manager.
9 general skills for Healthcare Sales/Marketing Manager, Customer Acquisition, Marketing Communications, Marketing Function, etc.
9 soft skills for Healthcare Sales/Marketing Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Healthcare Sales/Marketing Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coordination, and be skilled in Project Management.